On Track Racing and Performance
On Track Racing & Performance magazine first went on sale in 2007 and has experienced excellent growth over the last decade. It is the only South African Motor racing magazine available at retail level and features Tar Circuit, Cross Country, Rally, MX, FMX and Drag racing as well as road going performance vehicles. With so much high octane motoring content, we are perfectly positioned to connect advertisers with their desired audiences. On Track Racing & Performance magazine is printed bi-monthly and distributed nationally (Pick n Pay, Spar, & selected Engen, Shell, Total, Caltex & Sasol forecourts).
Traction Online
With the publishing industry moving more and more into digital/online space, Tractionweb.com was established. Traction is an online magazine aimed at the greater automotive market with a high focus on performance. Traction features articles on cars, bakkies, bikes and luxury performance vehicles as well as racing and new model launches. Visit Tractionweb here
Annual Statistics
Circulation (On Track): 30 000 copies
Visitors (Tractionweb): 45 000 unique visitors
Ave combined annual Readership: +75000
Demographics: Low 6 – 10 high
Maximum Exposure
In order to maximise exposure for our advertisers, we have combined both the print and online platforms to offer high exposure and maximum impact to over 75000 readers per annum and the best value for advertising spend: i.e. All adverts booked and placed with us are published in both On Track Racing and Performance and tractionweb.com. Our very affordable ad rates are reflected on our rate card. Download rate card here
Our latest issue #76 October/November 2020 features:
McLaren’s Big 5: a look at five unique F1GTR inspired Senna’s.
Giants & Legends: Porsches LeMans winning 917KH and 919 Hybrid.
Duxbury’s iconic SA F1 cars: The first of a six part series follows the trail of the Gunston Brabham BT26A/2
Making Motorsport History: Brad Binder and Sheldon van der Linde are making South Africa proud.
Old School Archie and his superfast Hyundai i20: A look at the custom built race car from Welkom.
